No matter what kind of business you are in, starting a blog is one of the best ways to market your business.
Blogs add relevant, interesting content to your site and help bring more people to it. Your audience will also trust you and be more inclined to buy from you.
Share your Passion
Blogs can be more informal than articles. You can also share your passion and knowledge in a more personal manner on your blog.
Create a Content Catalog
Don't view any content creation as a singular event. You can reuse a blog post in other formats or in different ways.