Sunday, October 13, 2019

Choices You Must Go for in the Best SEO in 2020


The objective of the SEO promotion campaign is to bring the site on the first Google page, in search of the important words for your business. On the first page, Google shows 17 results, 7 Adwords ads (see method 1, Google Adwords) and 10 organic results. Each Google page displays 10 organic results, in order of their (authority) importance. You should go for the Common Sense SEO in that case now and that is the reason you should know the followings too.
To reach the first page (organic results) we need to overcome the importance of competing sites. This is achieved both by internal optimization of the site (on page), as well as by increasing its authority in the online environment, obtaining relevant links to it, on other sites (backlinks).
Benefits:
  • invest in your site, obtaining a better structure
  • you pay nothing per click, when someone accesses your site
  • Higher loading speed
  • relevant pages for your visitors’ searches, which results in a superior browsing experience
  • getting targeted visitors
  • Positive ROI in the medium and long term
Disadvantages:
  • The time when the site reaches the front page is higher, compared to the promotion of Adwords
  • In the short term, SEO is expensive because the results appear after 3-6 months
  • You must keep the promotion campaign active, even when you touch the first page, to maintain the obtained positioning
  • The promotion method always adapts to the criteria taken into account by Google
5 other recent discoveries:
Meta keywords
Get rid of them, lower your position in search.
Meta description
Including keywords in Meta description improves search ranking.
Video embedd-look
The videos on YouTube included in the content of the page do not help increase the position in Google search. On the contrary, they can decrease it, because they tend to decrease the page loading speed.
Social networks
The social media accounts associated with your own e-commerce site are an excellent move in terms of SEO.
Phone number
Google puts you higher in results if you have a normal phone number associated with the site.
You already know that almost everyone has a Facebook account, so there are your customers. Through the Facebook Ads service, we can display the advertisement of your site to Facebook users, based on demographics, interests and behaviors.
Benefits:
Online branding, becoming known, increases the popularity of your business
Once you draw the profile of the ideal client, you can set your audience exactly for the right advertisement
Interaction with your audience
In conclusion, the method of promotion that is right for you depend on your goals, in the short, medium and long term. If you need customers right away, the best way to get them is Google Adwords. If you want to invest in your site and you plan to benefit from a healthy presence in the online, medium and long term, SEO is perfect for you. Choose Facebook Ads if you need popularity, customer interaction and brand awareness. Also, Facebook promotional campaigns have extraordinary effects if you activate on niche fashion or if you sell consumer products.

Search Engine Optimisation (UK) - Industry Report

Search Engine Optimisation (UK) - Industry Report

Search Engine Optimisation


Plimsoll Publishing’s Search Engine Optimisation (UK) Analysis provides a detailed overview of the UK Search Engine Optimisation (UK) market and delivers a comprehensive individual analysis on the top 210 companies, including SPRINKLR UK LTD, ICROSSING LTD and ATTRAQT LTD.

This report covers activities such as seo, search engine marketing, uk, agency, search engine optimisation and includes a wealth of information on the financial trends over the past four years.

Plimsoll Publishing’s latest Search Engine Optimisation (UK) analysis is ideal for anyone wanting to:

• See the market leaders
• Identify companies heading for failure
• Seek out the most attractive acquisition
• Analyse industry trends
• Benchmark their own financial performance

Using Plimsoll’s exclusive methodology, a quick glance of this Search Engine Optimisation (UK) report will tell you that 23 companies have a declining Plimsoll financial rating, while 15 have shown good sales growth.

Each of the largest 210 companies is meticulously scrutinised in an individual assessment and analysed using the most up-to-date and current financial data.

Every business is examined on the following features:

• The Plimsoll Chart: A graphical assessment of a company’s financial performance
• An independent financial valuation
• Acquisition attractiveness - outlining a firm's takeover attractiveness
• Four year assessment of the profit/loss and balance sheet
• A written summary highlighting key performance issues

Subsequently, you will receive a thorough 100-page market analysis highlighting the latest changes in the Search Engine Optimisation (UK) market.

This section includes:

• Best Trading Partners
• Sales Growth Analysis
• Profit Analysis
• Market Size
• Rankings

Established in 1987, Plimsoll provides busy managers with a set of tools to monitor the financial welfare of their company, their rivals, or those they wish to acquire. The reports are used to assess the attractiveness of potential acquisitions, gain better understanding of a market and identify sound companies with whom to trade.

SEO Research and Analysis: the Definitive Guide 2020


New to SEO? Perhaps the most you know so far is that, unless you grasp SEO and start to implement your own strategies, your website won’t rank and your traffic will be weak. In other words, you won’t get seen on the web.
Moreover, you’ll continue to fall behind the 61% of marketers who made improving their organic search presence a top priority.
The problem is that SEO can sound and look really confusing: white hats, black hats (grey hats?!) semantic cores, PBNs… Does driving traffic have to be so complicated? Not anymore. In this article, we separate the wheat from the chaff in clear, simple language, focusing on the two main aspects you need to concentrate on if you’re to launch a successful SEO campaign: research and analysis.
Your research is what ensures you’re picking the right keywords to rank for, while your analysis tells you what’s working and what needs tweaking or being eliminated from your strategy. We’ll end the article with four tools that will power your success in both areas.
Key to your research? A plan…

Creating an SEO Plan

When it comes to your SEO plan, there are two main things you should be focused on: building a semantic core and choosing the right keywords based on the first step. Let’s break it down in more detail:

Building A Semantic Core

Ultimately, people come to a website to achieve specific goals – be it obtain information, get entertained, ask a question or buy something. If your website helps visitors meet their goal, they will engage, buy, share, like, and come back again – in other words, your site will stay alive and potentially earn income.
Starting with this bird’s eye view of the SEO research task has an important benefit: you align your offer with your visitors’ aims right from the get-go. From here, there’s only a small step towards our first milestone: namely, describing the goals and desired outcomes of the people whose problems your website is solving. A structured collection of such terms is the semantic core of your website.
It is worth noting that the “structured” bit is very important: simply listing the goals is not enough, because it will quickly get messy as you proceed towards keyword research. Instead, try arranging your semantic core in a hierarchy, starting from the most generic words and branching out to more specific ones. Don’t think too much about specific wording at this point – we will tackle that in the next step of our SEO research.
Let’s look at an example: let’s say you have an online shop which sells new and used smartphones. The top layer of the semantic core will most likely contain those actions, as well as non-purchase intents (or, at least, not direct ones), such as guides on how to choose a smartphone or asking specific questions to your support team or a community. The next layers will build on those, adding more specificity:

Buy a smartphone
   Buy an iPhone
      Buy an iPhone 8
      Buy an iPhone 7
      […]
   Buy a Galaxy
   […]
Buy a used smartphone
   Buy a used iPhone
   Buy a used Galaxy
   Buy a used Sony phone
   […]
Get information about buying a smartphone
   Which smartphone should I choose?
   How to buy a used smartphone?
   […]
Get an answer to a specific question
   […]
When the semantic core is ready and you’ve went through all possible goals and actions of your visitors, it’s time to move on to the second step of our SEO research:

Choosing the Right Keywords

As we’ve discussed above, your potential visitors want to achieve a specific goal, for example, obtain certain information – but they might be using very different language to come and find you. While they’re “coming to the same conclusion” as you, they won’t find you if the way they express their requests is too different.
Let’s say that you are running a blog about how to make money online. People will be using Google to find out how to make money online, but they might not find you specifically because the words and phrases they’re typing into Google (e.g. “get rich on the web” or “earn profits from a website”), and the words and phrases that are on your page might be very different.
In other words, it is crucial to be aware of the possible combinations of keywords and phrases that people are searching in your niche.
Once you have the semantic core in place, you can “put some flesh on the bones” by gathering all possible search terms people use inside the boundaries of your core. These words and phrases can be broken down into three categories, depending on how many people use those specific search phrases per period of time (monthly figures are most often used):
  • High frequency – popular and usually quite generic search terms such as “making money online
  • Mid-frequency – more specific phrases which reflect certain intent, like “easy ways to make money online
  • Low frequency – very specific keywords and phrases like “how to make passive income using a laptop
The high-frequency words are the really popular ones, whereas the low ones are a lot less so. As mentioned, you need to think about the language people are using when they look for your website or business when collecting the keywords. While compiling your keyword list, you will notice that high frequency and mid-frequency phrases and keywords closely correspond to your semantic core (if they don’t you might want to go back to the previous step).
To help you find the right keywords and phrases, you can consider the following two approaches:
Direct Search – for this one, the AdWords Keyword Planner is your friend. To use this free tool, you need to first of all sign up to Google AdWords (you don’t have to deposit funds to have an account there). Once you’re up and running, you’ll be able to find the Planner by clicking on the three dots icon in the top right corner of the window and choosing the “Keyword planner” option under “Planning”.
You will be taken to a separate screen with several options; the items under “Find new keywords and get search volume data” are what you’re after. The first item is the most useful one when it comes to researching new keywords. Clicking on it reveals a section that asks you for keywords, which can be seeded in the first or third fields. You should already have a few in mind after thinking about your semantic core.
Next up is the Get Search Volume Data and Trends section. This won’t help you come up with new ideas, but it shows you how popular or unpopular each search term is. The desirable figures you’ll be looking for depend on your niche and the monetization potential – in some cases 10,000 searches per month is an acceptable market, while in others even a million impressions won’t be too high of a number given that the level of competition is high.
Once your search volume results are in, you can make better use of your results by going a bit more in-depth. Above the graph, you’ll see a drop-down menu called “Search Volume Trends.” Clicking it reveals a series of options that allow for further, more detailed analysis, looking into devices, locations, and other user characteristics.
Finally, the Multiply Keyword Lists to Get New Keyword Ideas tool takes your keywords and phrases and transposes them into potentially thousands of different combinations. Not all the results will be usable – in fact, most of them won’t. But every now and then, you’ll come across a real gem.
Competitor Analysis – sometimes, your competitors will be beating you at SEO, and their website(s) will be ranking higher. The good news? You can copy their tactics.
You know what they say about learning other people’s methods if we expect even half the success they have? It’s the same when it comes to SEO. If you want to keep up with your rivals, there is no better way to do it than by reverse engineering what they are doing.
Google Keyword Planner is a good way to do SEO – but it shouldn’t be the only way. This planner is being used by you and your rivals. As a result, it is difficult to obtain keywords with really interesting combinations of competitiveness to traffic.
To double down on your SEO campaigns and pick keywords that will get you ranking, you need to carry out a competitor analysis – gladly, there are specialized tools that can help you do this, which will be described in the following sections of this guide.
To sum up, competitor analysis is helpful for a few reasons: it gives you some new ideas for keywords, it helps you understand why your competitors are outranking you, and lets you access keywords you never would have thought of otherwise.

Analyzing SEO Campaigns

After you have chosen your keywords and launched your campaign, you’ll need to keep revising it so that you know what is working and what isn’t. Here are a few key performance metrics you need to understand:

Organic Traffic

The number of people that visit your website per period of time shows you the cold, hard evidence that your SEO campaign is going well – or that it’s failing. It’s the most quantifiable evidence there is, and it’s also super easy to track.
All you need to do is access your Google Analytics, click on the “Reporting” tab and select your website. In the sidebar menu, click “Acquisition” followed by Overview. You will see a list of your traffic that’s broken down by various mediums – paid, social, direct, organic, etc.
If you want to view data within a specific date range, access the calendar at the top of the Acquisition Overview page. Here, you can also customise the time period to see how well your campaign is faring compared to a few months ago.

Backlinks

Other websites linking back to yours are a key part of any SEO campaign. If a very similar competing website with same sort of images, same keywords, same bounce rate, et cetera – is still ranking better, you might be left scratching your head as to why. The answer could be that they have more – and/or better – backlinks than you. You can read more about link building for SEO in our special guide.
You can get quick overview of your existing backlinks by visiting the “Search Traffic” – “Links to Your Site” section in the Google Webmaster Console, yet this index is quite basic and is usually not updated very frequently, so for a more comprehensive review you’ll need specialized tools; read on for suggestions regarding the most useful ones.

Interactions

The ultimate aim for anyone producing content must be to convince a site visitor to take some sort of action – subscribe to our email list, participate in a discussion, make a purchase, etc. In order to understand whether your SEO efforts help you to reach your web project’s ultimate goals, you’ll need to also track metrics such as conversion rate.
Conversion rate measures how many people who clicked on your page then took the action you wanted them to take (subscribed to your newsletter, shared your content on a social network, purchased a product, etc). This click-through rate is an important parameter because it lets you know how effective the keywords you’ve chosen are – in other words, whether the right pages are being seen by the right people.
The opposite of an interaction is a bounce – that’s when a visitor leaves your page without interacting with it in any way (not even visiting another page of your website). The lower the bounce rate, the better, but whether a specific level is good or bad depends heavily on the situation, for example a landing page can have a high bounce rate but the rest of the visitors, the ones who do interact with it, might be very targeted and produce a lot of conversions.

Essential SEO Analytics Tools

As promised earlier, here is a list of essential tools that any self-respecting webmaster should consider using for SEO research and tracking:
Google Analytics can be called the king of free webmaster tools – it lets you track your SEO performance, from traffic sources to page views to bounce rates, all at zero cost. If you want to understand your audience and segment your incoming visitor traffic, Google Analytics is essential, especially if you’re on a tight budget and can’t afford a premium tool yet.
To track your performance with Google Analytics, you need to set up a special code snippet on your website – if you’re running WordPress or another content management system, there’s a free plugin that should help you integrate GA into your site pretty easily.
Google Webmaster Tools lets you monitor the search presence of your website (in the Google search engine, naturally) and complements well the Analytics suite mentioned above as a tool to view which keywords you actually receive organic views and clicks. The Webmaster Tools also allows adding link disavow lists, verifying structured snippets on your website, and many other tasks encountered by any webmaster sooner or later.
Ahrefs is probably the most comprehensive specialized SEO tool created outside of Google’s walls: it is an impressive kit for webmasters with a serious approach to what they do, based on a proprietary index of the entire web which is second only to the big G’s.
Apart from in-depth analysis of a particular web domain (including your own), you can perform a slew of different tasks in Ahrefs, including doing keyword research with the help of their advanced Keyword Difficulty metric, running batch analysis of competing websites, as well as looking for content trends and influencers within your niche.
Ahrefs offers a 7-day trial for $7, after that the basic plan costs $99 per month; this can be a significant price tag for most beginner webmasters, but given the amount of time it saves and the insights it generates that’s very reasonable pricing.
A more recent alternative to Ahrefs, Nightwatch is all-in-one SEO tool that lets you track the average position of your pages, monitor the exact ranking of your website for specific keywords, as well as carry out competitor analysis.
You can sign up for a free trial, during which you’re allowed to slot in your website and perform an in-depth analysis of your SEO campaign – this lets you see the search visibility of your keywords, as well as their click potential. You will also be sent regular reports that help you stay on top of things.
Apart from tracking, Nightwatch can help discover new keywords, which makes it useful for both research and analysis, and it comes with an easy-on-the-eye interface that’s quick to get used to. To get the most out of it – including detailed competitor analysis, you’ll need to upgrade to the paid version, which starts at $19 per month.

Over to You!

Getting good at SEO isn’t as easy as it used to be – climbing the rankings and gaining search engine visibility will take time and effort. However, the outcome of a successful SEO campaign is a constant stream of highly relevant traffic for your website, without the need to pay for each single click – and it’s totally worth the hassle.
Share your experiences with SEO research and analysis in the comments section below, ask questions or share opinions – we’ll be glad to hear what you think. Let’s discuss!

Saturday, September 28, 2019

Top 200+ Local Citation Sites for Australia, Canada, USA and UK

Why do You Need Business Listings?

Business listing is an important part of local SEO, and it is important to maintain the accurate and truly local set of citation. Building citations on local listing sites help businesses create local relevance, and more authorizations are established over time. In the United States, United Kingdom, Australia, Canada the owners of local businesses should actually take advantage of local citation sources.
Google will refer to directory and local listing sites to learn more about a business. If you have important business information accurate and consistently listed on the web, you are more likely to to be viewed as an authoritative site by Google.

Tips for Citation Sites

  1. Select the most suitable category.
  2. Complete your business listing as much as possible.
  3. Make sure your name, address, and phone (NAP) match your website and Google My Business listing.
  4. If you have more than one location, then link to the respective location page on your website, which is / Melbourne /.
  5. Write a unique business description – Do not copy and paste from your website.
  6. Use a spreadsheet (as well as your log-in) to keep your activity organized.

Top 50 local citation sites for the Australia

Get your business listed on the most important sites in the Australia. These sites will help your clients/customers to find your business online. SeoBallia.com is offering this list of top 50 local citation sites in the Australia, which will help you rank your site at the top of the search engines. Apart from this, our list of local listings sites in the Australia will be useful when you optimize a site for local customization.
Get your business listed on the most important sites in the Canada. These sites will help your clients/customers to find your business online. SeoBallia.com is offering this list of top 50 local citation sites in the Canada, which will help you rank your site at the top of the search engines. Apart from this, our list of local listings sites in the Canada will be useful when you optimize a site for local customization.

Top 50 local citation sites for the USA

Get your business listed on the most important sites in the USA. These sites will help your clients/customers to find your business online. SeoBallia.com is offering this list of top 50 local citation sites in the United States, which will help you rank your site at the top of the search engines. Apart from this, our list of local listings sites in the USA will be useful when you optimize a site for local customization.

Top 50 local citation sites for the UK

Get your business listed on the most important sites in the UK. These sites will help your clients/customers to find your business online. SeoBallia.com is offering this list of top 50 local citation sites in the United Kingdom, which will help you rank your site at the top of the search engines. Apart from this, our list of local listings sites in the United kingdom will be useful when you optimize a site for local customization.